John Lewis Marketplace| How To Get Started Selling & Listing Your Products
Why Sell on John Lewis Marketplace?
John Lewis Marketplace provides third-party brands with a powerful platform to showcase and sell their products on one of the UK’s most trusted retail websites. With a strong reputation, extensive customer reach, and integrated analytics, it offers an ideal opportunity for businesses looking to expand their eCommerce operations. Whether you're selling fashion, homeware, gifts, or sports equipment, this marketplace allows you to align with a brand known for quality and customer trust.
Key Benefits of Selling on John Lewis Marketplace
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Seamless Integration - Real-time stock updates, performance tracking, and streamlined operations.
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Brand Visibility & Customer Trust - Leverage the credibility of John Lewis to increase sales.
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Enhanced Customer Experience - Advanced analytics and personalised shopping experiences help foster customer loyalty.
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Sustainability Initiatives - John Lewis Marketplace supports eco-friendly shopping options, such as fashion rentals.
What Can You Sell on John Lewis Marketplace?
- Fashion (including wedding dresses, bridesmaid dresses, and wedding suits)
- Home & garden essentials
- Gifts & lifestyle products
- Sports & fitness gear
How to Get Your Products Listed on John Lewis Marketplace
1. Register via the Supplier Portal
To start selling, visit the John Lewis Partnership Supplier Portal and create an account. This is the primary gateway to listing your products on the marketplace.
2. Submit High-Quality Product Listings
Prepare and submit detailed product descriptions, professional images, competitive pricing, and necessary specifications. Clear and compelling product listings enhance customer trust and increase sales potential.
3. Ensure Brand & Quality Alignment
John Lewis prioritises high-quality, responsibly sourced products that align with its premium brand identity. Make sure your products meet these expectations to improve acceptance chances.
4. Connect with Buyers & Product Managers
Engage with the relevant category buyers to introduce your product line and discuss potential opportunities. Understanding what John Lewis customers expect can help tailor your offerings for better success.
5. Comply with Ethical & Responsible Sourcing Policies
Familiarise yourself with John Lewis’s sustainability and sourcing guidelines to ensure compliance. Ethical sourcing is a key priority for the marketplace.
Why Cogent2 is the Best Partner for John Lewis Marketplace Integration
Successfully listing your products is just the first step, seamless integration with your existing tech stack is what ensures long-term success. This is where Cogent2 comes in. With decades of expertise in ERP, eCommerce, and warehouse integrations, we help brands like Gymshark, Lounge, and Castore optimise their operations for marketplace success.
Our team is highly experienced with Shopify, NetSuite, BigCommerce, Microsoft Dynamics D365 & Business Central, ensuring that your John Lewis Marketplace integration is configured for inventory, automated order processing, and high-performance data management. Whether you need a direct API connection, middleware integration, or a custom solution, we help you reduce operational friction, eliminate order errors, and maximise efficiency. Our deep expertise in multi-channel retail integrations ensures that you can scale smoothly and keep your marketplace operations running at peak performance.
View all of our John Lewis Marketplace Integrations
Next Steps
For further inquiries about listing your products, contact product.supplier.queries@johnlewis.co.uk or visit:
Looking to level up your integration strategy? Contact Cogent2 today and let’s get your systems fully optimised for John Lewis Marketplace success.
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